The Village at Buckland Court Celebrates 100% Occupancy
The Village at Buckland Court in South Winsor, Conn., is surrounded by seven competing senior living communities—with more players coming into the market.
A few years ago, Executive Director Doug Murphy surveyed this fiercely competitive landscape and determined that Buckland Court had to be the best. He got his team together and devised a strategy.
The strategy paid off when, on Feb. 28, Buckland Court had achieved 100% occupancy in the face of stiff competition. A week later, all three shifts celebrated this outstanding achievement. And despite the Nor’easter bearing down on the East Coast, all the regional directors drove in to join the celebration.
“Our strategy focuses on training and empowerment,” says Doug. “We give our associates the knowledge they need to excel in their jobs, and we encourage them to make decisions in the best interest of our residents.”
New associates who’ve worked for other senior living communities often comment on the sense of empowerment they enjoy at Buckland Court. “It makes my job a lot easier,” says Doug. “Department heads and associates seldom ask for my help in making decisions. Empowerment boosts their pride and engagement, and everything gets done correctly on the front lines.”
Residents and visitors can feel the pride that Buckland Court associates take in creating a cozy and comfortable home for their residents. Associates and residents often say, “This place feels like Disneyland,” Doug says.