The Village at Kensington Place Beats Big Players in Senior Living
The Village at Kensington Place’s Director of Community Relations Gale Mastrofrancesco led the charge and engaged the spirited staff, residents and family members. Together, they took on rival communities with their big advertising budgets and won the Readers’ Choice award for Best Assisted Living Facility. Masonicare at Ashlar Village took second place, Elim Park Health Care & Rehab took third, and the popular Mulberry Gardens settled for “nominated.”
A Winning Strategy
As with any election, success depends on being a great candidate and getting people to vote for you. And with the Readers’ Choice awards, it’s about getting people to vote for you every day for two weeks. Gale is a seasoned campaigner who knows how to get votes. She won re-election as vice chairman on her town council three times, and she has 25 of years of advertising experience from working at AT&T.
She applied her experience to a communication strategy that included group text messages, family members, a flyer, repeated Facebook posts and an email campaign. Gale’s efforts created such a buzz and momentum that one family member said, “Gale, I’ve been voting every day.”
“The staff, residents and families are thrilled by the win and are so proud to be with ‘The Best Assisted Living Community,’” says Gale.